Introduction

We’ve put together a list of important digital marketing tools to help you achieve your goals, including a few free and freemium solutions for those on a budget.

This list of the top 15 best digital marketing tools in 2022 can be used to manage client relationships, win over prospects, or uncover new marketing possibilities as part of a comprehensive marketing strategy.

The Top 15 Best Digital Marketing Tools in 2022:

Biteable

Creating digital content is an important aspect. On Twitter, visual material receives three times the engagement of plain text, so having good visual content can help you take your digital marketing to the next level.

You can simply make intriguing, amusing, and educational short videos to post on digital platforms with Biteable.

• It is simple to use.
• It is cheap.

Buffer

Buffer was introduced as a Twitter digital marketing tool.

Now, it works with all major digital platforms, such as Facebook, Instagram, Pinterest, etc.

• It automatically shortens the link that you share.
• It helps you add articles and other material from the web to the buffer queue.

Buzzsumo

Marketing requires much research.

If you want your business to thrive and beat your competition, you need to know if what you are doing is working fine or not.

• It shows you how well your content is performing and if it is being shared.
• It helps you receive notifications based on keywords, brand names, links, author names, and domain names.

4. Missinglettr

Digital marketing is vital for online success.

Even if you use a program to automate the process of blasting all your channels at once, you must still manually enter the content and photos for each post.

Re-promote the posts by rinsing and repeating the process.

• This application handles the creative side of digital promotion as well as the scheduling of posts.
• Templates for content development, scheduling, and client approvals are included, as well as a custom URL shortener for exporting campaign materials for use in other marketing campaigns.

5. MeetEdgar

This application handles the creative side of digital promotion.

• It maintains the schedule of posts.
• It helps you plan content re-sharing and track traffic.

6. Hootsuite

Hootsuite, among the most major digital management platforms, provides for team collaboration as well as an approval procedure.

• All your comments and references may be found in one location.
• Tasks can also be assigned.
• It aids in the creation of a digital networking calendar and the planning of updates.

7. Mention

Mention is a digital listening tool and is incredibly detailed. Real-time monitoring of mentions of company brands, products, or competitors.

• It’s simple to stay on top of the conversation: from within the platform, you can respond to comments on digital and mentions.
• You may use Mention to research your competition and locate appropriate followers for influencer marketing.

8. Sumo

Sumo gives a variety of traffic and digital network tools to aid in the development of your marketing strategy.

• The digital share function is perhaps the most relevant for digital.
• It allows users to your site to easily share your material on a digital network, and it tracks a record of how many people have done so.

9. IFTTT

FTTT is an abbreviation for “If this happens, then that happens.”

• You can use this tool to create rules that will make managing your digital marketing business a lot easier.
• Create rules that will take action when certain events occur.
• Assist you in streamlining your process to highlight and enhance individual productivity.

10. Zapier

Zapier also provides automation and is comparable to IFTTT in certain ways.

• Zapier is compatible with most of the tools on this list.
• If you start with Twitter, Zapier can automatically update your audience on Facebook and LinkedIn without any additional effort on your part.

11. AdEspresso

AdEspresso is a platform that enables real-time analysis of Facebook, Instagram, and Google ads. It determines how your ads are doing with the target audiences based on your marketing strategy and the targeting data.

• Users can design and manage advertisements for all the platforms in one location, then track which ones are working and which aren’t.
• Users can try various images, headlines, ad language, and other elements until they find the ideal mix.

12. Bitly

Bitly is a link shortener that takes long URLs and shortens them into significantly shorter ones.

• Bitly is a popular internet marketing tool for tracking clicks, viewing site referrals, and pinpointing the most popular geographical places.
• It helps to track engagement rates.

13. Rebrandly

Rebrandly is quite an advanced link shortener and produces unique short URLs and branded links.

You can put your brand on your links using Rebrandly.

• Branded links can increase click-through rates by 39 percent.
• Brand awareness and visibility have improved.

14. Sproutdigital

Sproutdigital is an all-in-one tool for digital management.

• Sprout Digital’s analytics, engagement, publishing, and team collaboration features are all available through Sprout Digital.
• Making it easy to initiate, join, and track digital conversations can boost participation.
• Quick reaction times can boost customer relationships, and using a variety of optimization tools will help you stay on top of your digital marketing tactics.

15. AddThis

AddThis is a well-known digital marketing tool. It is known for making it simple for your viewers to share your content on their favourite digital networking sites.

It’s completely free.

You can connect to over 200 global digital platforms, such as Facebook, Instagram, and Pinterest.

The Smart Sorting tool prioritizes the most recent and most frequently utilized digital channels for readers.

Conclusion

A good digital marketing stack can be built using any combination of the tools listed above.

Don’t be scared to test things out and put them through their paces to see what works best for your company and budget.

You can go ahead with your campaigns with confidence and keep a better pulse on your marketing efforts once you’ve sorted out your digital marketing tools.

Hopefully, you found this article useful and that you were able to identify the finest digital marketing tools. If you have any other queries or recommendations, let us know in the comment area.